THE DECISION LABWhat is the next decision worth getting right?Explore both briefs

B-SCHOOL GUEST SESSIONS / INDUSTRY TALKS / EXECUTIVE WORKSHOPS

Bring the industry
into the classroom.

Invite Anil Pandit to connect marketing theory with the decisions practitioners face in advertising, data, AI and privacy.

Invite Anil to speak →
Anil Pandit speaking into a microphone during an ad:tech panel
ANIL PANDIT / IN CONVERSATION AT AD:TECH

FOR BUSINESS SCHOOLS

Help students question what comes next.

Anil speaks at B-schools and is available for guest sessions, industry interactions and workshops. Sessions can connect course concepts with practical trade-offs in media, data and technology.

FOR LEADERSHIP & INDUSTRY AUDIENCES

Make the conversation useful.

Keynotes, panels and executive learning sessions built around the audience’s decisions, experience and current challenges.

PRACTITIONER EXPERIENCE / ACADEMIC ENGAGEMENT

24+ years in the industry.
10+ years engaging with management education.

Anil’s experience spans digital media, programmatic advertising, data strategy, AI, privacy, measurement and commerce media, across India and international markets.

Selected academic engagements

Guest and visiting-faculty sessions and speaking engagements have included IIM Bangalore Executive Programmes, IMT Ghaziabad, IMI New Delhi and SIMC.

Programmes can be shaped for MBA and PGDM students, executive-education cohorts, faculty development and corporate leadership teams.

FOR ACADEMIC LEADERSHIP

Industry practice belongs in the programme, not only the guest slot.

Anil is open to Professor of Practice, adjunct and visiting-faculty conversations alongside guest lectures and executive education. The shape of the role depends on your institution’s requirements, teaching objectives and the contribution you want from industry.

Build a programme brief →

GOOGLE THINK PLATFORMS ’26

From a point of view
to the room.

Anil speaking about the decisions connecting modern advertising, media, data, technology and measurement. A short stage excerpt and photographs offer a closer look at his presentation style.

Anil Pandit presenting at Google Think Platforms ’26, with his slides and Google branding visible
ANIL PANDIT / THINK PLATFORMS ’26

23 seconds from the stage. The clip shows Anil presenting work from his previous role at Publicis Media. Playback begins only when you press play.

Anil Pandit explaining his SCOPE model beside the Google wordmark at an earlier speaking session
EARLIER GOOGLE SPEAKING SESSION

Explaining the SCOPE model: bringing a wider view of media and technology into a practical planning discussion.

Anil Pandit presenting beside a classroom projection screen
IN THE CLASSROOM

Connecting industry practice with the questions students ask.

Anil Pandit participating in a seated panel discussion, holding a microphone
IN DISCUSSION

Bringing a practitioner’s perspective to the conversation.

SIGNATURE SESSIONS & LEARNING THEMES

AI & the future of advertising

What AI changes across planning, creative, media and measurement—and where automation is being mistaken for transformation.

Agentic advertising

How agents could change planning, buying, optimisation and evaluation, and what marketers still need to govern.

Programmatic advertising, unpacked

Auctions, DSPs, supply paths, data and incentives: how media buying works behind the dashboard.

AdTech & MarTech for future CMOs

Understanding the technology landscape to ask better commercial, data and governance questions.

Data, identity & privacy

First-party data, consent, identity, clean rooms and the practical trade-offs behind personalisation.

Retail & commerce media

Why retailers are becoming media owners and how commerce data changes targeting and measurement.

Measurement, attribution & attention

Moving from platform-reported metrics to incrementality, attention and evidence of business outcomes.

AEO, GEO & AI-mediated discovery

How AI answers, comparisons and recommendations change brand discovery, content and authority.

Building AI & data capabilities

What to build, buy or partner for; assessing readiness and turning experiments into useful capabilities.

What marketing textbooks don’t tell you

A candid discussion of platform economics, incentives, organisational silos and the operational realities behind marketing decisions.

A format that fits your audience.

  1. Guest lecture + discussion

    A focused introduction to a topic, followed by questions and a discussion of its implications.

  2. Applied workshop

    A practical exercise or framework that helps participants work through a real marketing decision.

  3. Keynote or panel

    A perspective on industry change for conferences, student forums and leadership events.

Additional formats include masterclasses, half- and full-day workshops, executive education, faculty development, visiting or adjunct teaching, Professor of Practice conversations (subject to institutional requirements), curriculum advisory, student mentoring and capstone evaluation.

Academic engagements are available now, in India and internationally, in person or virtually. Topic, duration, travel and fees are agreed around your programme.

Case-led. Decision-oriented. Discussion-driven.

Sessions bring industry situations into the room, give participants frameworks for deciding what to question and measure, and make space for debate and practical examples.

EXPLORE THE THINKING FIRST

A perspective your audience
can engage with.

Read Anil’s articles and original frameworks to find a starting point for your programme.

FOR BUSINESS SCHOOLS

Before you invite a speaker, define the difference the session should make.

A short programme design brief that turns your audience and learning goal into a useful speaking or academic engagement.

PLAN A GUEST SESSION

Tell me about
your audience.

Include your institution or organisation, audience and approximate group size, topic, preferred dates, duration, and whether the session is online or in person. For in-person sessions, include the city.

An invitation starts a conversation; availability and scope are confirmed separately.

Discuss a session on a 30-minute call ↗

What are you working through?

Your details stay in this page until you choose to email them. For a confirmed appointment, book the introductory call above.

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