THE DECISION LABWhat is the next decision worth getting right?Explore both briefs
Anil Pandit

ANIL PANDIT / FOUNDER, ADVANTAGE INSIGHTS

THE PERSON BEHIND THE PERSPECTIVE

Experience to
see the pattern.
Curiosity to
question it.

I’m Anil Pandit. My work sits at the intersection of advertising, data, technology and commercial growth.

Across 24+ years in media and marketing, my focus has evolved from programmatic to data strategy, privacy, AI, partnerships and practical product development.

ADVantage Insights is the independent home of that thinking: a place to examine the assumptions behind the industry’s next big idea—and explore what it would take to make it useful.

Let’s talk ↗
24+Years in media & marketing
3,000+LinkedIn newsletter subscribers
Think. Build. Teach.Advisory, products & capability building

EXECUTIVE PROFILE

Strategy, delivery
and the ability to teach.

A concise view of the experience behind ADVantage Insights.

Full career history on LinkedIn ↗
Industry leadership
Leadership across media and marketing organisations, with experience in data strategy, partnerships, programmatic and client solutions.
Applied technology
Custom algorithms, workflow automation, agentic AI explorations and diagnostic frameworks connecting strategy to practical work.
Academic engagement
10+ years engaging with management education. Selected engagements include IIM Bangalore Executive Programmes, IMT Ghaziabad, IMI New Delhi and SIMC.
Independent director
IICA Independent Director certification. Open to independent director opportunities where expertise in AI, data, privacy and marketing technology can inform board discussions. Enquire about a board role ↗
Independent perspective
Original articles, newsletters and frameworks shared through ADVantage Insights, with 3,000+ LinkedIn newsletter subscribers.

A PRACTITIONER’S POINT OF VIEW

The commercial question
comes first.

My experience across media and marketing organisations spans data strategy, partnerships, programmatic and client solutions. The lessons from those roles inform my writing, speaking, practical builds and advisory approach.

I work with leaders who need to connect technology choices to business decisions: what to invest in, what to test, what to measure, and what to challenge.

Explore my professional profile ↗

GUEST SPEAKING & TEACHING

Connecting the classroom
with the industry.

I speak at B-schools and industry forums on advertising, data, AI, privacy and measurement. I’m available for guest lectures, interactive sessions and practical workshops for students and executive audiences.

Invite Anil for a guest session →
WhatsApp Anil